Black South African wines: M'Hudi

Do you recognize the feeling that something that you just learned about keeps coming back in various forms even though you did not notice anything of it before you initially heard about it ?

I've had this with M'hudi wines from South Africa. Not only did I see a BBC documentary about Wine: The Future that featured them (I watched this on the plane when flying to Singapore with KLM), but last week they were also linked (indirectly) from the Daily Sip newsletter.
(Other mentions of this documentary on a blog of the competition :-) )

In the documentary two South African winemakers were depicted, one white farmer that already had a big estate and was not trying to do some good by learning the black people of the town to appreciate wine. And the other farmer was a black professor that threw everything overboard to start the M'Hudi winery together with his family. His fist commercial success was by selling some Sauvignon Blanc wine to Marks and Spencer in the UK, and the documentary ended where the purchaser did agree to buy more of the same, but still didn't like the Pinotage blend of M'Hudi although the winemaker was most proud of that one. When I checked the website today they still don't sell the M'Hudi Pinotage either ...